How to write an about us page for a business website examples

About us page html code

Your About Us page should be uniquely yours. If your water heater will save on energy costs and will also last longer than its nearest competitor, bolster your claims with specifics. So simple and yet so many businesses neglect to do so. Cornett Displaying your company values on your page like Cornett is an easy way to let your potential customers see what is "under the hood" of your company. Got some interesting stats that reflect well on your business? Volusion is the easiest way to build your own online store. Software company Morningscore does this in the form of a timeline of achievements. All their products are bright, eye-catching and…happy. A friendly tone will make you more likable. Check out the below example of TOMS Shoes and how they tell a heartwarming story of their humble beginnings. The other subsections hit on all the marks as well with strong imagery and simple messages. The top part of the Chattanooga Renaissance Fund page aims to attract entrepreneurs into the Chattanooga area of Tennessee. Contactually This is a great, concise page.

About Us Page Template We've created a sample About Us template designed to work well for virtually any online store, blog, or website. You see, well-written About Us page can build trust in ways that no other page can.

How to write an about us page for a business website examples

They have a large CTA section at the end, but what really stands out the most is the awards section, which provides instant credibility. Be conversational in your copywriting. Whether it is style, femininity, or modern dilemmas, no topic remains off limits. As in most things, the best answer is to find the middle ground. We're dedicated to giving you the very best of [product], with a focus on [three characteristics, ie: dependability, customer service and uniqueness. Another client, a husband and wife, had an online business selling camping goods. Below is an example which does precisely that. Is it a public company, private or family-owned business? For that reason, it also made us browse for more. These excellent examples will help you build a personal and engaging website journey. One of my clients, a real estate broker, is also a marathon runner. Talk about the problems or challenges which you faced yourself which led you to start this particular business. Ugmonk This is one of the best storytelling examples on this list. That was the catalyst for her to start the company, which today successfully sells its products in Whole Foods and other major chains. Two short paragraphs clearly define what the brand is all about — product design, sustainability, and performance.

Your copy must relate to them and address their specific needs. Can you see how mentioning corporate missions like these will help visitors to know your company and want to do business with you? Of course, not every store calls for such a robust About Us, but since this company's inspiration is steeped in Himalayan history, this is an instance where it works very well.

about us text generator

The History section has a nice timeline, their Teams section have clever images that animate a bit as you scroll our favorite part and the Freshdesk culture is displayed with photos.

It allows potential customers to resonate with you, appreciate your motives and what made you take on the mission to solve their problems. Your About Us page is vital. Because of that, it feels like watching a modern silent movie.

About us examples small business

If not, you need to get busy. Boasting big, bold elements and sharp colors, this page excels at making a great first impression. Most importantly, a well-written About Us page will give your customers a reason to shop from your brand. This quickly becomes your guide to finding the products that will help you look and feel your best. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. Almost there: please enter your email below to gain instant access. This will serve to provide context and meaning for your business. And they have the facts to prove it, too. As you can see, brand storytelling lets you connect with your audience through shared values. Incorporate persuasive content e. It should describe who you are.

The team reads all your comments and is ready to turn your thoughts into their command. Answer the questions they most frequently ask, avoiding bold claims that sound too good to be true.

About us content for software company

Skip the generic stuff. Every nugget of information you openly share helps inspire a little more trust. Want to stay in touch? State how much the customer can expect to save on energy costs per month and precisely how many years longer they should expect their water heater to last. Be as likable in your copy as you are in person! By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few. Probably not. What it does best, however, is state its place in the furniture industry against bigger competitors and tell a story about small business experience and passion going up against the status quo that was built by bigger chains. Incorporate persuasive content e. Unsubscribe at any time. Your About Us page should be uniquely yours. So now that you know the effect a good About Us page can have, read on to see what you need to include into yours! How to write About Us page Your About Us page can be made up of whatever you feel is the most important things to your brand.
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How to Write a Persuasive About Us Page (With Examples and a Template)