Rural marketing potentials and strategies
Products for rural market
Therefore, it is difficult to understand their preference and taste. The companies with relatively fewer resources can go in for the syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution. Understanding the potential of rural marketing in India- an analytical study. Under developed people and underdeveloped markets: The impact of agricultural technology is not felt uniformly throughout the country. Rural markets have the practice of faxing specific days in a week as weekly market days, i. Kotni, VV D. Rural market is a market for a truly creative marketer. There is not one concrete definition for rural marketing. Understanding the Rural Consumer: The rural consumers are quite conservative, traditional and cultural, which is reflected even in their demand for goods or services. Identify Key Areas Companies planning to enter the rural market products should identify the key areas where they can provide the best services to satisfy their rural customers. One can train them in their business, marketing strategies and provide them with employment at the same time. Replicating the marketing activities of urban areas to rural areas results in failure. In addition to focusing on targeted promotions and advertising, there is an urgent need to work on economical packaging, dual pricing and special size of PMCQ and household products. Understanding the major Potential of Rural Market 1. Physical Distribution: Due to the improper infrastructure, many villages lack connectivity and transportation, which ultimately acts as a hurdle in the allocation of goods or services to the consumers of these areas.
This can be done by hiring locals for no-frills support in the villages. Some districts in Punjab, Haryana and the Western U.
Examples of rural products
The study aims to provide information on how the corporates carry out the marketing process and the reasons for the paradigm shift from Urban to Rural markets. He concluded that rural markets are coming up in a big way and growing twice as urban by witnessing rise in sales of typical urban kitchen gadgets such as mixer, grinders, refrigerators and pressure cookers. As such the present paper is a step forward in exploring various strategies to be adopted readily in rural markets keeping in mind the scenario of rural marketing, highlighting key challenges and opportunities in rural marketing arena. Government support is necessary for the development of rural market in India to face the emerging issues and challenges in the core areas like; transportation, communication, roads, and credit institutions, crop insurance for better utilization of land and water management. Tata Strategic Management Group, Though there are many villages located throughout the country, with a small group of residents in each of them. Behavioral and sociological factors operating in the country has highly influenced rural marketing in India. Conclusion Ways of Rural Marketing The rural marketing involves two primary elements; one is rural and second is urban. Review of Literature: Kannan studied rural marketing concepts in selected areas of Tamilnadu with a desire to examine the potential of selected products in areas under study. Certain instances and facts prove as to why every industry is taking a very serious look at rural markets. Related Articles:. The rural markets have unique tastes, consumption patterns, demands, spending ability. To know the problems of rural markets 5. Rural markets in India have untapped potential.
It provides an opportunity for the companies for entering the rural markets. Rural marketing challenges in the new millennium. MANAGE an extension management institution may provide extension services to rural public into information, price information, insurance, and credit information by using various media.
Rural to Urban: The goods manufactured or grown in rural areas or villages, including crops and other agricultural products, handicraft items, pottery products, etc.
Government support is necessary for the development of rural market in India to face the emerging issues and challenges in the core areas like; transportation, communication, roads, and credit institutions, crop insurance for better utilization of land and water management. To understand the opportunities available in rural market 6.
Rural marketing is a potential business opportunity for the organizations if they analyze these markets thoroughly and plan accordingly.
To study the significance of rural markets 2. Especially in recent years, rural markets have gained prominence, significance in countries like China and India as overall growth of economy has resulted into substantial increase in purchasing power of rural communities.
International Journal of Exclusive Management Research, 1 1.
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