Southwest strategic strategy essay

Southwest Airlines has also strategically chosen its destination points.

Southwest airlines strategy analysis

Southwest advance ticket purchase requirements are more lenient than rivals and the company offers deep discounts for some seats purchased through its website. On the other hand, technology has also provided airline industry with the opportunity to expand their outreach directly to consumers through e-commerce sites. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. But we all know that not every company can have it all. What I discovered is most of the young and middle aged grouped participants work for Southwest Airlines. During the last decade, the threat of terrorism in civilian aircrafts has had a negative impact on airline industry in that it has increased the airport costs incurred due to additional security measures. Southwest's unique and relaxed corporate culture has created a highly successful airline business that has shown a profit for 30 consecutive years In addition, Southwest Airline does not charge for the customer flight changes, therefore, customers are easily lured. Moreover, leisure travelers are motivated to shop around for the best price. Essay Topic: Literature , Evaluation Introduction Southwest Airlines has been a strong growth company over the last 4 decades. The rational is because Houston has a higher population of people; therefore, the density will offset the public numbers compared to Dallas Airport This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. Today, the airline service four hundred Boeing aircrafts, which operate in 59 cities, in the Unites States.

The main aircraft it has it its fleet is Boeing and the employees have been able to manage the turn around time of planes in an extremely efficient manner between the flights which considerably reduces their downtime.

This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system.

southwest airlines strategy formulation

The company operates from its local offices. Whittingham W.

southwest airlines strategy for success

To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. However, the staff's ability to overcome all odds truly began the formation of Southwest's distinct character, which makes the company so successful today.

The airline came to existence in and its name became Southwest in Over the last decade, many airlines have reported record losses in the US while many have filed for bankruptcy, Southwest has been able to remain profitable and continue to grow.

Culture - The topic chosen was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. In order to continue to succeed and grow, Southwest has to be able to sustain and build upon its existing competitive advantages.

Southwest airlines business level strategy

A well-compensated, highly motivated workforce whose incentives were aligned with those of the company also ensured that things were operating at peak efficiency. Information systems IS can either enable or hinder business growth, so organizations must learn to use IS advantageously. It is an industry with many barriers to entry, and a shrinking number of organizations. It flew out of secondary airports where landing fees and costs of operation were much lower. The airline industry is a highly competitive market and costs are continuing to rise e. Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers Short haul, point-to-point trips allow them to save time and money. It would come in effect in Thompson and Gamble, Southwest Airlines has so far utilized this principle of maintaining low prices. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. An important political factor affecting the Southwest Airlines strategy is terrorism. Substitutes: Although customers can switch to travel through train, coaches and cars, such travel modes are considered as uncomfortable and the cost advantage is neither too substantial. Southwest is also the largest operator of Boeing aircraft in the world with over in service operating an average of six flights per day each Southwest, Presently, operating airplanes and flight services is very competitive, and in most cases, is not cost-effective industry; however, Southwest Airlines has been consistently profitable company, which is successfully designed with the intention of achieving high growth.

Aviation fuel is a commodity and its prices are determined largely by market forces and geo-political factors. As a result, Southwest Airlines has been awarded the best in customer care services.

Southwest strategic strategy essay

Next is that Southwest is not only with their low prices but is able to create a competitive advantage by offering a fun and humorous experience when flying.

Your customers come back, and that makes your shareholders happy.

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